As the Data Controller, HippocratesEquestrian International AB works to ensure your privacy is protected when using our services. We will therefore in this policy explain how your personal data will be processed and protected.
HippocratesEquestrian International AB respects your integrity and you right to control your own personal data. Our guided principles are simple. We will be open and transparent with the data we collect and why. We will furthermore do everything in our power to protect your data.
THE PERSONAL DATA WE COLLECT
HippocratesEquestrian International AB collects data if you are a customer or if you sign up to our communication channels. Our definition of a communication channel is when you are asked to fill in your contact details. Examples of personal data we collect is your name, contact details i.e. phone number, email address and physical address. In Sweden we ask for social security number as well. We may update your details from other public registers, in Sweden that could for instance be Statens Personadressregister (SPAR), if that is necessary in order to ensure that the information we get is accurate.
We may collect information in connection with:
a) Notification of a service offered through the various platforms offered by us.
b) When you enter your social security number, e-mail address or your mobile phone number on the website.
c) Updating your information on My Pages found at HippocratesEquestrian.com.
d) If you contact us via email, by phone, our websites or through any of our social media accounts.
e) If you sign up to our newsletter or become a member of HippocratesEquestrian Club.
f) Your visit to our HippocratesEquestrian.com, the information we collect includes but does not limit to traffic data, location data, weblogs and other communications data, such as the IP address, type of device, operating system and browser type used for the visit.
COLLECTION WITH CONSENT
When asked to give your consent by ticking the box ‘I consent’, or a similar tick box, you consent to personal data such as your name, phone number, email address, that you register on different places on our web services and apps can be used in marketing purpose of the service exposed to where you are asked to fill in your personal information. We also collect your IP-address, geographical location and interests in order to ensure that our marketing activities that are sent to you will be as relevant as possible and thus hopefully match your needs.
By browsing HippocratesEquestrian.com you consent to HippocratesEquestrian International AB have the right to add a third-party cookie on your computer. This cookie registers your online behaviour in order for us to provide you with relevant marketing.
HOW WE USE COLLECTED DATA
HippocratesEquestrian international AB processes personal information mainly for the purposes stated below and for any additional purposes stated at the time of collection:
- a) To fulfill orders for services through one of the platforms offered by HippocratesEquestrian International AB;
b) Ensure good customer service, for instance managing your requests, correcting incorrect information or sending information you requested e.g. newsletter;
c) Information about an order of a service is stored and used as the source for offers, discounts, promotions and marketing of both general and targeted nature;
d) In order to manage customer profiles, conduct analyzes and market research;
e) For system administration and for obtaining statistical data about the behavior and patterns of our users, this is mostly done at an aggregated level;
f) To develop, deliver and improve our products and services through analysis of your behavior on our websites and apps.
g) Personal data is also used for analysis in order to develop targeted offers and services
h) To send you information and promotions via SMS, email, app, push or other digital contact channels, such as social media since you have an active customer relationship with us;
i) To be able to contact you via app, SMS, email or post about offers, promotions or services that we believe may be of interest to you. Please note that you may decline this promotion at any time;
j) In order to provide you with relevant recommendations, offers and customized services based on what other people with similar behaviors have been interested in, what kind of service you’ve chosen to use, looked at and shown interest in;
k) To help us develop HippocratesEquestrian.com to be more useful and to enhance your user experience of the platforms offered through us by customizing the display of the services to the device being used;
l) To be able to send important messages as communication about changes in our terms and policies;
INFORMATION THAT MAY BE DISCLOSED
The company only collaborates with partners handling personal data within the EU/EEA or with companies that maintain the same level of protection as in the EU/EEA by, for example, have joined the so-called Privacy Shield Agreement between the EU and the United States.
When you use our site and app, personal data may be collected via cookies. This is done when continuing browsing HippocratesEquestrian.com. This will store the information about your use and the pages that you’ve visited. This could be technical information about your device and internet connection such as operating system, browser version, IP address, cookies, and unique identifiers. When visiting our websites where our services are provided, different techniques can be used to recognize you in order to learn more about our users. This can be done by either our own cookies or through the use of third party technology.
LEGAL BASIS, STORAGE AND DISCLOSURE OF PERSONAL DATA
By submitting information to HippocratesEquestrian International AB, you allow us to register and store information about which service you’ve purchased and processing the personal data for the specified purposes. As a legal basis for this processing, HippocratesEquestrian International AB will refer to compliance with contract, legal obligation, legitimate interest or consent. If we use legitimate interest as a basis, it will only be done for the purposes stated above. Please note that you can at any time withdraw your consent by contacting us, for contact details, see the heading How to contact us.
The processing will be done in accordance with applicable data protection legislation and means your personal data is not retained for a longer period than necessary for the purpose of the processing. HippocratesEquestrian International AB will store your personal information as long as you are a customer with us. Personal data will be erased when they are no longer relevant or necessary for analysis or direct marketing for the purposes for which they have been collected, or when you unsubscribe to newsletters or withdraw your consent by contacting us. For contact details, see the heading How to contact us. Some information may be retained longer when required due to other legal requirements, such as the accounting law. However, all handling of personal data always ensures high security and confidentiality.
You have rights when it comes to your personal data and you are able to control your information and what information is being stored by us. We will, on our own or your initiative, rectify data that is found to be incorrect. You can also at any time request to have your personal data deleted or object to its use by contacting us (for contact see the heading “How to contact us”). If you believe that we do not respect your rights, please contact us or you can contact your local Data Protection Authority.
You can at any time refrain from receiving marketing communications from us by emailing our support and “unsubscribe” from the email and SMS communications that we send you. You are also always welcome to contact our customer service to help you decline our communication.
Finally, you have the right to receive information about what personal data HippocratesEquestrian International AB have stored about you. In order to this, please contact us via the contact information you find below.
LINKS TO OTHER SITES
In the event that our site contains links to third party websites, or materials published by third parties. As HippocratesEquestrian International AB has no control over the content of these websites or its materials, we cannot take any responsibility for its content. We are also not liable for any damages or losses that might arise from the use of these links.
To make card purchases with us as secure as possible all information is sent in encrypted form. This means that the information is passed through a secure connection and that your card details cannot be read by unauthorized external parties.
All customers paying by card are subject to validation checks. HippocratesEquestrian International AB reserves the right to delay any order if fraud is suspected. For security reasons, we do not store any payment information in our database.
JURISDICTION AND APPLICABLE LAW
HOW TO CONTACT US
For further information about personal data management or if you have any questions, feel free to contact us at:
HippocratesEquestrian International AB
Brunnby 314, 195 91 Maersta, Sweden